It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE.

Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. Parx is constantly expanding its offerings to take user experience to another level, and to do so with Playtech’s industry leading content is particularly exciting.”įounded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries. Matthew Cullen, SVP iGaming and Sports at Parx Casino, added: “We are delighted to launch, our new iGaming app in Michigan with Playtech and to bring the success of Parx into the Michigan iGaming market. We look forward to continuing our work with Parx Casino to deliver industry leading gambling entertainment across multiple states and products.” The US is a highly sophisticated market and therefore demands a technology solution that provides a high-quality customer experience. Shimon Akad, Chief Operating Officer at Playtech, said: “The launch of Playtech’s iGaming partnership with Parx Casino is another key milestone in the development and delivery of our US strategy. The launch is testament to the power and capabilities of Playtech’s IMS platform which delivers the industry’s most complete online backend solution for all iGaming and sports betting – delivering an industry leading offering across multiple products and multiple states for the largest operators in the World. Parx Casino, the largest casino in Pennsylvania, will be the first to launch Playtech’s IMS platform in the US market, joining dozens of tier 1 operators worldwide. Additional products will soon be rolled out in Michigan, New Jersey, Pennsylvania, and Indiana as well as other jurisdictions in the US. The announcement signals the launch of Playtech’s strategic agreement with Parx Interactive, which was announced in February earlier this year. The iGaming app will be powered by Playtech's IMS platform and Player Account Management (PAM) and will feature Playtech proprietary iGaming content. London, 28 April 2021 – Playtech, the world’s leading gambling technology company, today announces it has launched its partnership with Parx Interactive and Gun Lake Casino with a new iGaming app in Michigan, Play Gun Lake.

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